Yape: "Semana del Yapero" | User Engagement & Rewards Campaign
“Semana del Yapero” is an annual flagship celebration dedicated to Yape’s massive user base in Peru. The campaign was designed to boost in-app transactions and user loyalty through exclusive discounts and interactive rewards. I developed a bold, high-energy visual system that turned everyday products into direct engagement tools—using creative 'hidden' QR codes on food items to gamify the user experience.
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