Yape "Back to School": Strategic Feature Activation
Leveraging the "Back to School" season to drive adoption and increase usage of Yape’s core financial services. This campaign strategically repositioned existing features—such as Micro-lending and Educational Bill Payments—as essential tools for managing seasonal expenses. By creating a fresh, vibrant and cohesive visual identity, the project simplified complex financial solutions, making them more accessible and relevant to parents and students during this high-spending period.
Leveraging the "Back to School" season to drive adoption and increase usage of Yape’s core financial services. This campaign strategically repositioned existing features—such as Micro-lending and Educational Bill Payments—as essential tools for managing seasonal expenses. By creating a fresh, vibrant and cohesive visual identity, the project simplified complex financial solutions, making them more accessible and relevant to parents and students during this high-spending period.
Visual System & 3D Iconography
KV Bill Payments - Yape
KV Lending - Yape
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